Overview As Senior Paid Search Manager, you will own and optimize Google Ads campaigns aimed at generating qualified personal injury cases. You'll connect ad spend to signed cases and revenue, driving measurable business growth in a fast-moving environment. You will collaborate with intake and leadership to improve lead quality and ROI, while maintaining independent ownership of campaigns and reporting. This role offers the opportunity to shape paid search strategy within a mission-driven firm that values client outcomes.
Responsibilities- Build, manage, and optimize Google Search campaigns
- Improve lead quality, cost per qualified lead, and case acquisition performance
- Own conversion tracking, attribution, and reporting across Google Ads, GA4, GTM, call tracking, and CRM systems
- Analyze search terms, lead quality, conversion rates, and ROI to drive optimization decisions
- Collaborate with leadership, intake teams, and technical resources to improve results
- Test ads, landing pages, targeting, bidding strategies, and new growth opportunities
Key requirements- Proven hands-on Google Ads management experience
- Experience generating leads, consultations, customers, or signed cases through paid search
- Strong knowledge of GA4, Google Tag Manager, conversion tracking, call tracking, GCLID attribution, and offline conversions
- Experience managing at least $100K/month in Google Ads spend
- Ability to analyze CPL, CPA, qualified lead rates, conversion funnels, and ROAS
- Experience in competitive lead-generation markets
- Strong analytical, problem-solving, and communication skills
- Able to provide specific examples of campaigns personally managed and improved
- Analytical thinking
- Problem-solving
- Communication skills
- Google Ads management
- GA4
- Google Tag Manager
