Overview In this role you will define and drive Capital One's organic and AI-search vision, translating evolving search trends into practical opportunities across SEO, GEO, AEO, and AI driven experiences. You'll lead an integrated strategy, align with enterprise objectives, and steer cross agency collaboration to improve visibility, measurement, and investment decisions. You'll be a senior search leader who shapes strategy, governance, and execution across technical, content, and experience dimensions, with a clear impact on business outcomes.
Compensation / Benefits- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, sick/personal days
- Early Dismissal Fridays
- Affinity groups
- Internal learning and development programs
Responsibilities- Own the vision and roadmap for Capital One SEO, GEO, and AEO
- Develop an integrated SEO/GEO strategy informed by search behavior, AI trends, and business objectives
- Lead audits (technical, content, AI-search) and translate findings into actionable optimizations and impact
- Coordinate with client and agency teams to support implementation rather than owning a standalone SEO stream
- Serve as senior Search lead within Capital One account leadership, guiding strategy, innovation, and investments
- Link organic search insights with paid search and media planning, including LLM-search opportunities
- Define search's role in the performance ecosystem, connecting with media, audience, creative, and measurement teams
- Build a performance measurement approach with KPIs, baselines, and reporting aligned to business objectives
- Deliver executive-ready updates turning search/LLM data into actionable recommendations
- Develop testing/learning roadmaps for search and translate learnings into scaled recommendations
- Partner with brand, product, technology, analytics, and compliance to ensure actionable, governance-compliant recommendations
- Collaborate with Cross Agency teams to create a connected end to end search approach
- Lead competitive/category analysis across SERPs and AI/LLM environments to identify visibility drivers
- Define search-driven requirements for technical SEO, structured data, IA, internal linking, and AI citation readiness
- Translate customer intent into content/experience opportunities across discovery, consideration, and decision journeys
- Establish governance, QA, and documentation standards for repeatable search deliverables
- Lead, coach, and grow a high performing Search team with strong strategy, analysis, storytelling, and client delivery
- Represent Critical Mass as a senior search thought leader with Capital One on emerging capabilities and opportunities
Key requirements- 10+ years of SEO/search experience
- 3+ years leading high-performing teams and client relationships
- Hands-on expertise across technical SEO, content strategy, and enterprise SEO programs
- Experience delivering GEO/AEO and AI-search strategies in AI Overviews/LLMs
- Proven track record turning visibility data into business outcomes and roadmaps
- Experience in large, regulated enterprises (financial services preferred)
- Strong communication and executive presentation skills
- Excellent organizational and project leadership in a matrixed environment
- Experience defining operating processes, QA, and governance for implementation quality
- Proficiency with enterprise SEO tools (BrightEdge, Ahrefs, Semrush, Screaming Frog, Botify) and analytics/visualization tools (Adobe Analytics, GA4, Tableau, Looker, Datorama)
- Experience with GEO/AI-search measurement tools (Profound, BrightEdge AI Catalyst, Bluefish)
- Working knowledge of paid search/SEM and integrated organic/paid workflows
- Collaborative, proactive leadership style with ability to balance quick wins and strategic bets
- Ability to travel to New York for client work and headquarters in Chicago or New York
- strong communication
- leadership and coaching
- stakeholder management
- technical SEO
- content strategy
- measurement and analytics
