Overview In this Senior Manager role, you will lead marketing analytics engagements to measure offline and digital impact and guide client decisions through data-driven insights. You will oversee project-based analyses (MMM, MTA, digital analytics, pricing/promotion, demand forecasting) and mentor a growing analytics team. The role blends client-facing consulting with hands-on modeling work, demanding travel and strong leadership. You'll shape recommendations that influence client strategy and outcomes.
Responsibilities- Perform Marketing Mix Modeling and Multi-Channel Attribution analyses
- Conduct Digital Analytics, Pricing and Promotion, and Demand Forecasting projects
- Interact with clients to present insights, recommendations and guidance
- Lead and grow the analytics team; foster talent development
- Deliver project-based analytics and external consulting services
- Provide actionable, data-driven recommendations and presentations to clients
Key requirements- 7+ years of experience in marketing data analysis
- Proficiency in SAS or other statistical modeling tools
- Strong leadership or management experience
- Experience in external consulting
- Willingness to travel 80-100%
- Proficiency in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations
- Experience in customer-level data analysis
- leadership and people management
- client-facing communication
- presentation and storytelling with data
- SAS or other statistical modeling tools
- Applied statistics/econometrics
- Statistical programming
