Overview In this role you will support the Marketing Science team to measure and optimize client campaigns. You will build reports, dashboards, and analyses that translate data into actionable insights for clients and internal partners. You'll present findings in client meetings and collaborate with planning and investment teams to inform budgets and media plans. You'll stay current with industry trends and continuously improve reporting and storytelling with data.
Responsibilities- Execute measurement plans and produce campaign reports and analyses
- Develop dashboards in Datorama and Tableau
- Perform ongoing data QA to ensure reporting accuracy
- Develop observations and actionable insights from campaign results
- Tell data stories in decks and client presentations
- Present reports and proposals to clients
- Collaborate with Planning and Investment on annual budgeting and media plan optimization
- Keep abreast of industry trends through training and development
Key requirements- Experience in integrated marketing related to media and/or customer journey development (budgeting, revenue forecasting, ROI development)
- Expertise in audience-based marketing and data-driven advertising
- Strong analytic and critical thinking skills; problem-solving oriented
- Excellent communication skills, able to present complex data clearly
- University degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Knowledge of agency-side media campaign planning and execution is a plus
- communication
- problem-solving
- collaboration
- data analysis
- ROI development
- dashboards (Datorama, Tableau)
