Overview As Director of Industry Marketing for Telecommunications, you'll define the telco narrative and build an AI-first marketing motion that ties ServiceNow's platform to telecom challenges. You'll craft buyer-focused messaging for CIOs, COOs, and network leaders, while embedding AI-enabled processes across the marketing workflow. You'll partner with product marketing, field marketing, and GTM teams to translate narratives into pipeline-driving programs and external thought leadership. This role blends industry expertise with AI acceleration to transform telco marketing at scale.
Compensation / Benefits- health plans
- 401(k) Plan with company match
- ESPP
- matching donations
- flexible time away plan
- family leave programs
Responsibilities- Own the industry narrative for Telecom and define the point of view linking platform capabilities to telco problems
- Architect buyer-specific messaging for distinct executive personas and iterate content using AI
- Set the AI-first standard across the team and develop scalable AI-assisted content systems
- Drive pipeline by aligning industry narratives with go-to-market and demand generation activities
- Run an AI-embedded content engine for research, drafting, personalization, and distribution
- Stay ahead of industry signals using AI-powered listening and synthesis tools
- Represent ServiceNow externally at industry events, analyst briefings, and forums
Key requirements- 12+ years in B2B marketing
- 3-5+ years in telecommunications industry or vertical marketing
- Proven track record building vertical marketing programs that influence pipeline
- Strong understanding of buyer psychology and how to land messages with executives
- Experience translating complex platform capabilities into concise narratives for business buyers
- Recent experience embedding AI into marketing workflows and driving faster output
- Strong cross-functional collaboration across product, sales, and demand generation
- cross-functional collaboration
- strategic thinking
- excellent storytelling
- AI-assisted content creation
- AI-enabled workflows
- prompting for insight and QA of AI-generated content
