Overview In this role you will lead SodaStream's global Digital Growth transformation, uniting data analytics, digital marketing, and loyalty/subscription into a single growth engine. You will build capability across HQ, DTC, and markets, elevating decision quality with data, automation, AI, and performance insights. You will influence senior leadership to prioritize investments and capability-building, shaping a scalable, future-ready growth platform. This is a high-impact position for a strategic leader who thrives in global, cross-functional environments. You will drive meaningful growth by connecting consumer data, media, and commercial execution to measurable business outcomes.
Responsibilities- Define and drive SodaStream's global Digital Growth strategy and operating roadmap across Data, Media and Loyalty
- Integrate data analytics, digital marketing, and loyalty/subscription into a connected growth engine for Marketing, DTC, and Markets
- Lead CLTV-driven omnichannel growth through audience, media, CRM, loyalty, and commercial execution alignment
- Build a future-ready growth infrastructure with data automation, AI-enabled optimization, and advanced measurement
- Establish measurement frameworks linking consumer and media investments to business outcomes (CLTV, CAC, ROAS, retention)
- Translate insights into Category, Media and MarCom decisions and support market prioritization
- Govern major digital investments and CAPEX-related technology/capability decisions
- Set global operating rhythms and performance management while balancing standardization with local adaptability
- Develop advanced capability in AI, automation, experimentation, and performance optimization
- Advise HQ and market leadership on digital growth priorities and the transformation roadmap
Key requirements- MBA or equivalent Master's degree in Business, Analytics, Engineering, Digital or related field
- Strong quantitative and commercial foundation with digital growth economics and consumer analytics
- 15-20 years of leadership experience in digital-first, data-led, eCommerce or consumer tech environments
- Proven track record transforming data, media, CRM, loyalty and commercial growth functions
- Experience scaling digital growth capabilities across global or regional organizations
- Experience in subscription, recurring-revenue, DTC or eCommerce-first models
- Strong executive presence with ability to influence senior leaders
- Digital-native leader with data analytics and digital marketing capabilities and global transformation experience
- executive influence
- strategic thinking
- cross-functional collaboration
- data analytics
- AI-enabled optimization
- advanced measurement
