Overview In this role you will shape the marketing strategy for MFS's investment products and build selling systems, collaborating with Strategy & Insights, Sales Enablement, and product specialists. You'll craft market positioning and collateral to boost awareness, engagement, and adoption among intermediary investors. You will oversee content execution across departments and serve as the go-to expert for integrated marketing materials that differentiate MFS in the intermediary marketplace. This is a fast-paced, cross-functional role with a clear impact on sales and client value.
Compensation / Benefits- competitive incentive bonus
- retirement contribution (15% of base)
- education assistance: monthly loan repayment and tuition reimbursement
- discounted tutors and college coaches
- generous paid leave including maternity and parental/caregiver leaves
- health plans with HSAs
Responsibilities- Develop and implement the product marketing strategy and intermediary positioning
- Build and maintain the investment product selling system in collaboration with internal stakeholders
- Manage product launches, coordinating with sales, investments, and channel marketing to create impactful content
- Create content with commercial focus providing actionable insights for financial professionals and clients
- Align activities with GTM plans and strategic firm initiatives to support goals
Key requirements- Bachelor's degree or equivalent experience
- 8-12+ years of relevant work experience in investment product marketing
- Deep investment product marketing experience focused on the intermediary market
- Strong knowledge of mutual funds and ETFs
- Understanding of distribution strategies and financial advisor needs
- Proven ability to influence跨-functional teams to drive adoption and sales
- Excellent written and verbal communication skills
- Ability to partner with enablement, sales, and channel marketing to gather client feedback
- influencing skills
- analytical thinking
- strong communication
- cross-functional collaboration
- detail-oriented
- creative problem solving
