Overview As a Senior Marketing Event Specialist, you will lead planning, execution, and optimization of trade shows, conferences, and executive events. You'll drive event strategy aligned to revenue, engagement, and brand goals, coordinating cross-functional teams and managed portfolios. You'll own budgets, vendor relationships, and post-event analysis to demonstrate measurable impact. This role partners with leaders across marketing, sales, customer success, and product to push innovative event approaches in a fast-growing healthcare tech company.
Compensation / Benefits- Comprehensive medical, dental, and vision benefits with HSA
- 401(k) with 50% match up to 6%
- Generous PTO and Paid Parental Leave
- Life and Disability benefits
- FSA and EAP
- Tuition reimbursement and LinkedIn Learning access
Responsibilities- Lead planning and execution of small- to large-scale trade shows, customer conferences, executive events, and strategic marketing programs
- Develop event strategies aligned with goals, revenue objectives, customer engagement, and brand awareness
- Manage complex event portfolios with multiple stakeholders, vendors, and cross-functional teams
- Serve as event lead for marquee events and strategic initiatives
- Develop and manage event budgets, forecasts, and financial reporting
- Negotiate contracts and manage relationships with venues, suppliers, and partners
- Identify opportunities to improve operational efficiency, attendee experience, and ROI
- Develop and document best practices, processes, and standard operating procedures
- Serve as a resource and subject matter expert for event strategy and execution
- Partner with executive leadership, sales, marketing, customer success, and product teams to define event objectives and success metrics
- Present event strategies, budgets, and post-event analyses to leadership
- Manage association relationships and strategic partnerships
- Analyze event performance metrics, attendee feedback, lead generation, and business impact
- Develop recommendations to improve future event strategy and execution
- Drive innovation through new event technologies, processes, and attendee engagement strategies
Key requirements- Bachelor's degree
- Minimum of five years of experience managing corporate events, trade shows, conferences, and event marketing programs
- Demonstrated experience leading large-scale, complex events and managing substantial budgets
- Strong leadership, communication, negotiation, and project management skills
- Experience presenting to senior leadership and executive stakeholders
- Ability to work in a hybrid work environment and travel up to 30% of the time, primarily on weekends, based on business needs
- Leadership
- Communication
- Negotiation
- Event strategy and planning
- Budgeting and financial reporting
- Vendor management and contract negotiation
