Overview In this VP role, you lead client accounts within B2B, fintech, and financial services, shaping integrated PR programs and securing measurable earned media. You'll partner with cross-functional teams, translate client needs into strategic campaigns, and mentor junior staff. The role blends client leadership with business development, all within Peppercomm's entrepreneurial, data-driven culture. You'll help clients exceed expectations and drive account growth in a fast-paced, hybrid New York setting.
Compensation / Benefits- Health, Dental, Vision
- Life Insurance
- Flexible Spending Accounts
- 401(k) with match
- Wellbeing stipend
- Generous time off
Responsibilities- Lead multiple client accounts across verticals, fostering strong client relationships and delivering strategic counsel
- Deep-dive into client business, products, markets, and influencers to inform integrated PR programs
- Own program development and execution from inception to delivery
- Drive earned media through data-driven storytelling and media relations with trade and top-tier press
- Conduct proactive media outreach across traditional and digital channels and identify newsjacking opportunities
- Create compelling content (press releases, pitches, by-lined articles, fact sheets, media statements, social copy)
- Lead and mentor account teams, keeping stakeholders informed on activities and progress
- Support new business efforts, including RFP responses and pitch collaboration
- Advise on program measurement and analytics
- Provide coaching to junior staff and contribute to internal initiatives and business development
Key requirements- 8+ years of PR agency or in-house experience with strong earned media across multiple client verticals
- Bachelor's degree or higher in communications, journalism, or related field
- Strong, reliable media relationships
- Strong written communication: strategic, clear, persuasive writing
- Excellent multitasking and deadline management
- Critical thinking and strategic problem-solving
- Experience supporting new business, including growth opportunities and pitches
- "Never quit" attitude and sense of humor
- news obsession
- scrappy
- trend-focused
- media relations
- data-driven story development
- writing press releases and pitches
