Overview In this Senior Manager role, you will shape how media investment is measured and translated into decisive actions. You'll help establish the measurement operating model and guardrails for cross-brand, cross- lever analyses, balancing short-term gains with long-term value. You will own the interpretation of outputs and present clear, actionable recommendations to senior leadership. This is a build-phase, strategy and decision-enablement role that moves measurement from hindsight to a decision system.
Compensation / Benefits- Medical, Dental, Vision
- Disability benefits
- Paid Time Off including parental leave, vacation, sick time
- 401k with company match
- Tuition Reimbursement
- Mileage Reimbursement
Responsibilities- Ground media performance in causal incrementality and define guardrails for learning agendas
- Provide decision-ready guidance during campaigns and identify where to shift spend for better ROI
- Translate measurement outputs into concise recommendations for senior leadership
- Lead cross-brand investment analyses and quantify marginal returns across media and growth levers
- Support annual planning and budget decisions based on lift and trade-off analyses
- Mentor the analytics/supporting function and define best practices, templates, and standards
- Collaborate with internal data science and external measurement vendors to align approaches and ensure actionable outputs
Key requirements- 7-10+ years of experience in media measurement, analytics, or related fields
- Strong understanding of MMM, incrementality testing, and ROI frameworks
- Proven ability to translate analytics into business decisions
- Experience in CPG, retail media, or omnichannel marketing environments
- Exceptional communication and storytelling skills
- Ability to present to and work with senior leadership
- Comfortable operating in ambiguity and navigating data limitations
- communication
- storytelling
- leadership
- MMM (Marketing Mix Modeling)
- incrementality testing
- ROI frameworks
