Overview In this role at Omnicom, you will lead analytics for healthcare marketing initiatives, bridging client strategy with data-driven insights. You will act as the day-to-day analytics lead, shaping measurement plans across HCP and DTC campaigns and translating outputs into actionable recommendations. You will present findings to client teams and collaborate with cross-functional units to integrate analytics into planning and optimization. The position offers impact on pharmaceutical marketing and omnichannel strategy, with opportunities to drive measurement best practices and help grow the healthcare analytics practice.
Responsibilities- Serve as analytics lead for client discussions on campaign performance, measurement strategy, and optimization
- Develop and execute integrated measurement plans across HCP and DTC campaigns
- Define KPIs aligned to business objectives (e.g., HCP reach, audience quality, patient engagement, NBRx/TRx)
- Partner with Audience Intelligence on PLD analysis, audience segmentation, HCP targeting, and patient journey analytics
- Generate actionable insights from campaign performance and audience data; design measurement approaches (incrementality, cross-channel attribution)
- Support delivery of analytics outputs across teams and ensure timely delivery of requests
- Mentor Analysts and Managers; review outputs for quality and relevance
- Contribute to standardizing measurement planning, omnichannel reporting, and business storytelling
- Stay current on healthcare marketing, AI-enabled analytics, and marketing science
Key requirements- Experience supporting pharmaceutical or healthcare clients across HCP and DTC marketing
- Strong understanding of HCP media ecosystems, patient marketing, omnichannel engagement, and commercial healthcare analytics
- Campaign measurement, cross-channel attribution, incrementality testing, marketing mix modeling (working knowledge)
- Audience quality measurement, KPI development, media effectiveness measurement, campaign optimization
- Physician-Level Data (PLD), claims data, prescription data (NBRx/TRx), first-party data, identity frameworks, data clean rooms
- Tableau, SQL, Excel; familiarity with Snowflake and healthcare data environments is a plus
- Excellent written and verbal communication; strong storytelling and ability to simplify complex analytics
- communication
- presentation
- storytelling
- Tableau
- SQL
- Excel
