Overview In this role you will steer the global strategy for molecular syndromic panels, translating market needs into differentiated products. You will work cross-functionally with R&D, Medical Affairs, Clinical Affairs, Regulatory, and regional teams to guide early-stage GTM planning and portfolio growth. You will drive upstream product marketing, own business planning, and ensure strong on-market performance across lab and point-of-care settings. This is an opportunity to shape innovative diagnostics at scale within a collaborative, cross-functional environment.
Compensation / Benefits- Medical, dental, and vision plans
- Life and accidental death insurance
- Disability insurance
- Retirement plan with employer contribution and match
- Wellness programs
- Parental leaves
Responsibilities- Lead global product strategy for assigned opportunities and/or panels.
- Translate customer needs and market insights into product requirements.
- Identify opportunities for portfolio growth and differentiation across lab and point-of-care settings.
- Act as business lead for early product development from concept to pre-launch.
- Develop customer-centric design inputs aligned with R&D priorities.
- Support lifecycle updates, enhancements, and performance improvements.
- Contribute to business case development and revenue forecasting with Finance and PMO.
- Gather and synthesize customer feedback, market trends, and clinical insights.
- Collaborate with Market Research, Medical Affairs, and Clinical Affairs to validate product requirements.
- Maintain understanding of molecular diagnostics landscape and competitive offerings.
- Partner with R&D, Medical Affairs, Clinical Affairs, Regulatory, Downstream Marketing, and regional teams for strategic alignment.
- Provide product expertise to support cross-functional decisions.
- Ensure integration of product strategy with broader franchise goals.
- Lead early phases of the go-to-market strategy.
- Collaborate with Downstream Marketing and regional teams to ensure market readiness.
- Support regional teams in preparing for launch activities and strategic customer engagements.
- Monitor on-market product performance and identify improvement opportunities.
- Support quality review requirements and resolution of product-related issues.
- Provide product expertise for strategic customers and regional teams.
- Contribute to training, communications, and enablement materials to support adoption and sustained performance.
- Perform all work in compliance with company quality procedures and standards.
- Perform other duties as assigned.
Key requirements- Bachelor degree in Marketing, Business, Molecular Biology, Microbiology, Biochemistry, Biomedical Engineering, or related life science/healthcare field
- 7+ years in product development/upstream marketing within diagnostics, life sciences, or medical devices
- Education substitution: 11 years of related experience if no bachelor's degree
- Global or regional cross-functional leadership experience across Medical Affairs, Clinical Affairs, Regulatory, Manufacturing, and Commercial teams
- Experience in laboratory and/or point-of-care markets understanding workflows, customer needs, and regulatory considerations
- MedTech or Medical Device marketing experience preferred
- Effective presentation skills
- Cross-functional collaboration
- Strategic thinking
- Global product strategy
- Upstream product marketing
- Go-to-market planning
