Overview As Product Marketing Manager II, you own the strategy and execution for assigned product pillars with growing independence and cross-functional influence. You partner closely with Brand, MS&P, and Product Management to shape go-to-market plans and ensure cohesive product storytelling. You will lead positioning, naming, packaging decisions, and collateral for launches, driving on-time delivery and portfolio health. This role offers a meaningful opportunity to scale marketing impact and help PetSafe bring innovative pet products to market.
Compensation / Benefits- medical, dental, vision
- 401K match
- onsite health clinic
- workout facility
- bring your dog to work
- collaborative environment
Responsibilities- Own segmentation and buyer journey frameworks and refresh them as markets evolve
- Lead competitive intelligence and translate insights into strategic recommendations
- Bring consumer/market insights into cross-functional planning (Brand, MS&P, Product Management)
- Identify gaps in consumer understanding and coordinate with Insights to address them
- Own positioning and value propo sition architecture across pillars
- Lead naming strategy and Brand/legal review processes
- Lead packaging development and ensure on-time production milestones
- Own collateral development and launch readiness from brief to delivery
- Prioritize product marketing efforts in collaboration with MS&P and Product Management
- Flag portfolio health issues (SKU rationalization, lifecycle changes, velocity concerns)
- Facilitate cross-functional alignment for launches (GTM planning, calendar)
- Mentor PMM I colleagues and contribute to team capability building
- Measure and present customer satisfaction, penetration, and positioning performance
Key requirements- 4-7 years of marketing experience
- Strong cross-functional collaboration with Brand, MS&P, and Product Management
- Ability to lead without constant direction
- Experience with product launches and collateral development
- Ability to analyze customer satisfaction and market performance
- Experience with segmentation, buyer journey, and positioning
- collaborative
- strategic thinker
- mentoring/leadership
- consumer insights
- market research
- competitive intelligence
