Overview In this role you drive value-based messaging and GTM execution for Enablon within the CPS/ESG product area. You'll align product, sales, and marketing to identify market opportunities, inform roadmaps, and enable cross-functional teams to fuel pipeline and revenue growth. You'll craft buyer personas and compelling content to support the buyer's journey and differentiate our offerings. The position combines strategic leadership with hands-on market insight and collaboration across external partners and internal teams.
Compensation / Benefits- Medical, Dental, & Vision Plans
- 401(k)
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
Responsibilities- Shape differentiated product positioning and compelling messaging
- Lead GTM strategy execution and align with product/domain ownership
- Conduct primary and secondary market, customer, and competitive research
- Create product/feature messaging and support roadmap development
- Support marketing programs to raise awareness, engagement, and pipeline
- Collaborate with demand-gen teams on high-response campaigns
- Enable sales, GTM teams, and partners in positioning Enablon products
- Provide thought leadership and innovative marketplace ideas
- Build customer advocacy through CABs, user groups, and field activities
- Lead cross-functional projects with clear goals and corporate alignment
Key requirements- 10+ years of B2B technology experience, preferably in EHS, Sustainability, Operational Risk, or ESG
- 5-7 years in product marketing
- 5+ years of experience managing a global team
- Strong data analysis skills and data-driven decision making
- Proven ability to work cross-functionally with product, engineering, sales, customer success, services, and operations
- Consensus-building leadership style, decisive and persuasive
- relationship builder
- consensus builder
- persuasive influencer
- market research (primary and secondary)
- go-to-market planning and execution
- product messaging and positioning
