Overview In this role, you will lead the Camera & Video category at Sweetwater, shaping long-term sales strategy and building a high-impact sales organization. You will partner across Merchandising, Marketing, and Leadership to drive growth and exceptional customer experiences for musicians, content creators, and filmmakers. You will translate market insights into actionable growth plans, strengthen industry partnerships, and elevate the customer journey. This is a strategic, leadership-driven role with a hands-on focus on people development and category leadership.
Responsibilities- Develop and execute the long-term sales strategy for the Camera & Video category
- Identify emerging market trends and customer behaviors to drive sustainable growth
- Collaborate with Merchandising on assortment, pricing, inventory, and promotions
- Analyze performance and market data to inform decision making and profitability
- Drive process improvements and elevate the customer experience
- Represent the voice of the customer in strategic direction of the category
- Partner with Marketing to grow campaigns and customer engagement
- Coordinate with Merchandising and Customer Experience to optimize the end-to-end journey
- Build cross-functional relationships to align priorities and execute strategic initiatives
Key requirements- Bachelor's degree in Business, Marketing, Film & Media, or related field, or equivalent experience
- Eight+ years of progressive sales leadership experience
- Five+ years leading managers or large sales teams
- Experience in consumer electronics or premium retail with Camera & Video product responsibility
- Proven success building business strategies that drive revenue growth and market share
- Strong financial and analytical acumen for data-driven decisions
- Proven ability to develop high-performing teams through coaching and leadership
- Excellent communication and executive presentation skills with stakeholder influence
- Extensive knowledge of premium camera & video products and related tech
- Experience with category strategy in large retail or ecommerce environment
- Passion for visual storytelling and helping customers create meaningful visuals
- Collaborative mindset
- Coaching and talent development
- Strong communication and relationship-building
- Data analysis and interpretation
- Strategic planning
- Performance metrics and KPIs
