Overview As Associate Director/Director, Patient Marketing, you will lead the US patient/consumer marketing strategy for the Cebranopadol launch. You'll work within the global marketing team to drive patient engagement and supportive programs across omnichannel channels, ensuring compliant and impactful promotion. You will partner with cross-functional teams to align messaging with HCP marketing and access objectives, while shaping patient insights and launch readiness. This is a chance to influence disease awareness and patient outcomes in the Pain Management space and to shape post-launch growth. You will be at the forefront of a transformative launch, blending strategy, execution, and stakeholder-
Compensation / Benefits- incentives and bonus eligibility
- medical, dental, and vision insurance
- 401K with match
- life insurance
- paid holidays
- PTO and volunteer time
Responsibilities- Lead patient marketing launch readiness and commercialization planning for a new product
- Develop patient insights via primary/secondary research, journey mapping, segmentation, and targeting
- Create and optimize patient-focused omnichannel campaigns to drive disease and brand awareness, engagement, and adherence
- Oversee compliant development of patient/consumer materials across digital and traditional channels
- Collaborate with Market Access, Regulatory, Medical, Analytics and other teams to align strategy and messaging
- Manage external agencies, budgets, and vendor relationships to ensure timely, high-quality execution
- Lead patient support programs and HUB services in partnership with cross-functional teams
- Monitor market dynamics, campaign performance, and KPIs to optimize impact and growth
- Ensure alignment with FDA regulations and company policies in all promotional activities
Key requirements- Bachelor degree
- MBA/MS or equivalent preferred
- 8+ years pharma/biotech marketing experience with 5+ years in DTC/patient marketing in the US
- Proven leadership of patient marketing strategy, launch plans, and commercialization
- Experience with omnichannel campaigns from strategy to execution
- Experience with primary/secondary market research, segmentation and analytics
- Launch experience for novel therapies in the US
- Strong understanding of US pharma marketing, FDA regulations, and MLR processes
- Experience managing agencies and external partners
- Experience with digital marketing platforms, CRM, and marketing analytics tools
- Preference for Pain Management/ Neuroscience/CNS exposure
- Cross-functional collaboration
- Strategic thinking
- Stakeholder management
- Omnichannel marketing
- Market research methodologies
- Patient journey mapping
