Overview In this role you will shape the messaging and go-to-market strategy for ActiveOrder, Manhattan's cloud-native order management and customer engagement platform. You will translate complex order orchestration and omnichannel capabilities into compelling business value for digital commerce leaders. You will guide cross-functional GTM efforts, from product launches to enablement, driving adoption and differentiation across industries. You will act as a trusted spokesperson, crafting narratives and content that position Manhattan as a leader in cloud-native OMS and AI-driven customer experience. This is a strategic, high-impact role at a market-leading innovator shaping the future of ecommerce.
Responsibilities- Evolve messaging for ActiveOrder highlighting unified architecture and key capabilities (e.g., distributed order management, real-time promising, omnichannel engagement)
- Craft differentiated positioning for order orchestration, customer service, and store fulfillment
- Translate complex concepts into value-based stories for executives, IT decision-makers, and operations leaders
- Partner with Product Management and Programs to define launch plans for new OMS capabilities and industry solutions
- Develop go-to-market strategies across retail, wholesale, DTC, grocery, and B2B verticals
- Create enablement materials for Sales, Customer Success, and Partners (messaging frameworks, decks, FAQs, ROI calculators)
- Develop authoritative content (blogs, white papers, webinars) and support analyst relations and events
- Collaborate with Partner, Sales, R&D, Professional Services, and Customer Services to drive ActiveOrder adoption
- Support analyst relations and press briefings with data-driven leadership narratives
- Interact with executive stakeholders to influence strategic decisions
Key requirements- 7+ years in B2B or SaaS product marketing
- At least 3 years marketing order management, omnichannel, or enterprise customer engagement software
- Deep understanding of order management concepts (A2P, sourcing, fulfillment, BOPIS, store fulfillment) and customer service/case management
- Proven track record translating strategy into action plans and outputs
- Exceptional written, oral, and executive presentation skills
- Experience leading cross-functional GTM initiatives from strategy to execution
- Experience enabling sales with positioning, competitive intelligence, and assets
- Preference for experience with Agentic tools for ideation and marketing material development
- Strategic thinker with strong communication
- Executive presence and influence
- Cross-functional collaboration and relationship-building
- Order management and omnichannel commerce expertise
- Distributed order orchestration, available-to-promise, sourcing and fulfillment
- Store fulfillment (BOPIS, ship-from-store) and returns/exchanges
