Overview In this role you will apply advanced quantitative methods to evaluate marketing impact across offline and digital channels. You will work closely with clients to deliver analyses, recommendations, and presentations, and lead project-based analytics including MMM, MTA, and demand forecasting. You will manage a team and drive its growth, while embracing a high-travel schedule to support client engagements. This is an opportunity to shape data-driven marketing strategies for diverse organizations within a consulting context.
Responsibilities- Assess marketing impact using quantitative methods for offline and digital channels
- Interact with clients and deliver analyses, recommendations, and presentations
- Lead project-based analytics including Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion, and Demand Forecasting
- Lead and develop the analytics team, supporting its growth
- Provide external consulting to clients
- Travel 80-100% as part of client engagements
Key requirements- 5+ years of experience in marketing data analysis using SAS and other statistical modeling tools
- Strong leadership or management experience
- Proficiency in SAS or other statistical modeling tools
- Willingness to travel 80-100%
- Proficiency in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations
- Proficiency in customer-level data analysis
- client-facing communication
- leadership and people management
- ability to provide actionable insights
- SAS
- statistical modeling tools
- Applied Statistics/Econometrics
