Overview In this role you lead Marriott's global Marketing ROI program and shape high-impact performance initiatives to scale measurement capabilities. You own the marketing measurement framework, deploying MMM, experimentation, and analytics to inform investment decisions and growth. You will drive adoption across the global marketing organization and translate data into guidance for revenue optimization and branding. This is a strategic, change-driven position that combines analytics with business impact in a fast-paced, cross-functional environment.
Compensation / Benefits- 401(k) plan
- stock purchase plan
- discounts at Marriott properties
- commuter benefits
- employee assistance plan
- paid parental leave
Responsibilities- Lead marketing performance projects focused on MMM and measurement programs
- Plan and coordinate initiatives to deliver against strategic priorities
- Build actionable insights and reporting to optimize investments and execution
- Secure sponsorship from senior stakeholders and manage complex stakeholder interactions
- Partner with Analytics and Finance and external partners on measurement processes
- Drive change management and translate initiatives into planning and execution with Marketing leaders
- Demonstrate strong critical thinking in project planning and execution
- Tackle challenging projects and lead multiple initiatives concurrently
Key requirements- 4-year degree in statistics, marketing, business or related field
- Seven or more years of experience in marketing, strategy, or advisory roles
- Proven track record of managing multiple strategic projects
- Strong critical thinking and problem-solving skills
- Ability to conduct basic analyses in Excel or tools like Power BI, Alteryx
- Excellent stakeholder management and interpersonal skills
- Capacity to work in a dynamic environment and drive change initiatives
- Stakeholder management
- Problem solving
- Critical thinking
- Marketing mix modeling (MMM)
- A/B testing
- Power BI
