Overview In this role you lead the transformation of communications planning into an outcome-driven, omnichannel strategy for health brands. You will influence senior stakeholders, collaborate with cross-functional teams, and translate insights into actionable plans that drive measurable growth. You uncover key customer segments and journeys to shape unifying brand ideas, ensuring marketing spend delivers tangible business impact. This position blends strategy, data, and storytelling to elevate our client impact and industry leadership.
Compensation / Benefits- Impactful work
- Growth & development
- Inclusive culture
- Community engagement
- Flexible work
Responsibilities- Lead the evolution of strategic offerings to act as a growth engine for clients and the agency
- Advise senior leadership and clients, aligning strategies across cross-functional teams
- Drive new business and thought leadership through compelling narratives and original research
- Identify high-value segments and map customer decision journeys with Decision Sciences and Audience Intelligence
- Ensure executional excellence via governance models and continuous learning
- Build strategic partnerships with platform leaders (Google, Meta, Amazon, TikTok) and healthcare data providers
Key requirements- 12+ years in marketing strategy, media planning, digital strategy, or related field
- Proven track record of commercially-driven, outcome-focused strategies
- Hands-on omnichannel and digital expertise across paid, owned, earned media, eCommerce, programmatic
- Strong data literacy with ability to translate data into action (AI-driven insights, attribution)
- Leadership with ability to influence C-suite and cross-functional teams
- Excellent storytelling and persuasive communication
- Agility and experimentation mindset
- Experience across at least two marketing disciplines
- leadership
- influence
- storytelling
- omnichannel media
- digital strategy
- analytics
