Overview In this Marketing Analytics Manager role you will quantify the impact of offline and digital marketing to guide client decisions. You'll deliver analyses, recommendations and presentations to clients, and lead project-based analytics across MMM, MTA, digital analytics, pricing/promotion and demand forecasting. You will manage a team and drive its growth while frequently engaging with clients and traveling up to 100%. This position blends hands-on analytics with external consulting to shape marketing strategies in a consulting setting.
Responsibilities- Conduct Marketing Mix Modeling and Multi-Channel Attribution analyses
- Deliver client-ready analyses, recommendations, and presentations
- Lead project-based analytics initiatives across digital and offline channels
- Manage and grow the analytics team
- Engage in external consulting with clients
- Analyze customer-level data and support pricing and promotion decisions
- Coordinate analytics workflows and ensure quality deliverables
- Travel frequently to client sites (up to 100%)
Key requirements- 5 years of experience analyzing marketing data using SAS or other statistical modeling tools
- Strong leadership or management experience
- Experience in external consulting
- Proficiency in applied statistics/econometrics and statistical programming
- Proficiency in customer-level data analysis
- Willingness to travel 80-100%
- leadership
- client-facing communication
- problem solving
- SAS or other statistical modeling tools
- Applied statistics/econometrics
- Digital analytics
