Overview In this role you drive marketing strategy and execution for Distribution and Field leadership, translating business priorities into integrated campaigns that deepen broker and client engagement. You will coordinate across retail and wholesale broker partnerships and client programs, while shaping industry-focused offerings and account-based marketing. The role includes leading events strategy in North America and ensuring consistent, impactful communications. You will work closely with senior stakeholders to deliver measurable business outcomes and enable growth.
Compensation / Benefits- comprehensive benefits package
- Total Rewards Program
- health and wellbeing focus
- professional development opportunities
- collaborative culture
- in-person collaboration emphasis
Responsibilities- Act as the primary marketing partner to Distribution and Field leadership
- Lead marketing initiatives for retail broker, wholesale broker, and client engagement priorities
- Develop and activate industry-focused client offerings aligned to growth targets
- Create and execute campaigns, content, and communications tied to business priorities
- Support client and broker events with messaging, materials, and follow-up
- Improve clarity and consistency of distribution communications
- Manage timelines and coordinate with stakeholders for high-quality outputs
- Bring structure to planning, prioritization, and execution
- Coordinate with Wholesale and Retail marketing teams for alignment with broader campaigns
- Stay current on AI trends, tools, and best practices in marketing communications
- Manage and mentor the distribution marketing manager
- Report to Chief Marketing & Communications Officer, North America
- Interact with cross-functional teams to connect marketing efforts to business outcomes
- Maintain pace across multiple priorities in a hands-on environment
- Support ABM efforts for priority clients
Key requirements- 10+ years in B2B financial marketing, sales enablement, and distribution
- Insurance industry experience strongly preferred
- Strong strategic mindset to align marketing with engagement and growth
- Understanding of brokers, clients, and distribution models in financial services or professional services
- Experience working with distribution, broker, and client networks
- Experience establishing and supporting account-based marketing
- Proven ability to translate business needs into actionable marketing plans
- Confident working with senior stakeholders and distribution teams
- Strong communication, collaboration, and execution skills
- Highly organized with strong project management skills
- strong communication
- collaboration
- execution
- account-based marketing
- campaign development
- marketing communications
