W
Not Specified Permanent

San Mateo, California · USA job

(USA) Manager, Marketing Planning And Strategy - Localization Specialist LATAM

Walmart

San Mateo, California

Job description

Overview

You will own linguistic quality and end-to-end localization initiatives for LATAM Spanish across Marketplace channels, partnering with Product, Engineering, Marketing, Legal, Operations, and International Markets. This role blends hands-on language work with program management, including intake, scoping, planning, and vendor oversight, to ensure culturally relevant, high-quality content. You will collaborate cross-functionally and drive scalable localization processes. A strong hook is the opportunity to shape seller communications at a global scale within Walmart Marketplace.

Compensation / Benefits
  • medical, vision and dental coverage
  • 401(k) with company match or stock purchase
  • paid time off (PTO) including sick and parental leave
  • life insurance
  • access to Live Better U education benefit program
  • discretionary bonuses and stock opportunities
Responsibilities
  • Translate, edit, and review high-priority content into Latin American Spanish across Seller Center, Marketing, Learn, and other channels
  • Provide final linguistic approval of translations from external vendors based on accuracy, tone, and brand voice
  • Define regional vs market-specific Spanish adaptations and guide terminology differences
  • Maintain translation memories, glossaries, style guides, and QA standards with international and vendor teams
  • Manage localization projects from intake to closeout, including scoping, scheduling, QA, and launch readiness
  • Create and maintain project plans, status reports, and risk logs; track dependencies and decisions
  • Coordinate concurrent workstreams, manage deadlines and vendor capacity, escalate blockers
  • Lead cross-functional sessions to align requirements and communicate launch readiness
  • Track delivery and quality metrics to improve planning and stakeholder visibility
  • Triage issues, distinguish linguistic vs product defects, and coordinate resolution
  • Train and calibrate external linguists and vendors to meet SLA and quality expectations
  • Operate localization workflows across translation management, content management, and marketing systems
  • Identify bottlenecks and standardize documentation to scale localization across markets
Key requirements
  • Proficiency in Latin American Spanish (ESMX and ESCL) and English, with native-like fluency
  • 5+ years in localization or content operations for tech/e-commerce/digital products; 2+ years leading cross-functional projects
  • Hands-on experience with CAT tools, TMS platforms, and automated localization workflows
  • Experience with software/UI localization, QA, terminology management, style guides, and translation memory
  • Excellent project-management and stakeholder-management skills; ability to prioritize multiple projects and meet deadlines
  • On-site work five days per week
  • Bachelor in Translation/Linguistics/Project Management or related field, or equivalent practical experience
  • Strong communication and collaboration
  • Attention to detail and cultural sensitivity
  • Problem-solving and proactive risk management
  • CAT tools
  • Translation Management Systems (TMS)
  • Airtable

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