Overview In this role you will lead cross-channel media campaigns for a key client, shaping brand strategy and guiding senior-level partnerships. You'll manage the team's day-to-day client interactions, identify growth opportunities, and translate strategies into effective audience plans. You'll collaborate with analytics, research, and operations to ensure sound recommendations and flawless execution. This position offers a chance to influence brand outcomes at scale within a data-driven, collaborative environment.
Compensation / Benefits- medical coverage
- dental
- vision
- disability
- 401K
- parental and family care leave
Responsibilities- Lead strategic media recommendations aligned with brand objectives
- Oversee day-to-day client interactions and grow client relationships
- Set learning agendas and elevate critical thinking across the portfolio
- Write strategies and POVs and translate into audience plans
- Collaborate with analytics/research and operations to ensure implementation
- Analyze audience strategies and contribute to case development
- Foster team collaboration, timely delivery, and project management
- Provide vision and management to team members to align with company goals
- Demonstrate strong technical understanding and problem-solving when needed
Key requirements- 8+ years of media planning experience
- Experience in B2B or ABM
- Previous management experience
- Ability to plan campaigns from audience determination to execution aligned with KPIs
- Strong analytics understanding to inform planning and strategy
- History of identifying media opportunities and presenting them to clients
- Experience monitoring and improving the media planning process
- Familiarity with best-in-class tools, techniques, and systems for media processes
- Portfolio management of paid media for a large brand
- Excellent communication, diplomacy, relationship-building and decision-making skills
- leadership
- relationship-building
- strategic thinking
- analytics
- media planning
- audience strategy
