LATIS Sales Lead, Auto, Financial Services & Travel

In this role you will own and drive LATIS-based enterprise opportunities across Auto, Financial Services, and Travel/Hospitality, building target accounts and leading outbound efforts while leveraging co-sell and overlay support. You will translate advanced data and identity capabilities into business value for senior executives, shaping strategic conversations beyond traditional media buying. You'll collaborate with Solutions Engineering and category or agency sales to move opportunities from qualification to close at national scale. This is a high-impact, growth-focused hunter role with room to expand into related verticals.

• base salary + bonus/commission
• comprehensive pay and benefits package
• opportunities for career growth
• equal opportunity employer
• performance-based incentives
• flexible work arrangements (if stated)

• Build and maintain target-account lists across Auto, Financial Services, and Travel/Hospitality, with potential expansion into Insurance, telecom-adjacent, and subscription-heavy brands
• Map buying committees across marketing, CRM/lifecycle marketing, data science/analytics, product marketing, regional/local strategy, sales operations, and finance/forecasting
• Lead senior-level brand conversations surfacing LATIS use cases such as in-market audiences, household-level segmentation, conquesting, customer file enrichment, and market sizing
• Identify and qualify enterprise opportunities with longer cycles and higher-value conversions (dealer/branch planning, travel intent, cross-sell/retention modeling)
• Qualify opportunities and hand off to Solutions Engineering for feasibility, test design, and technical-commercial development
• Partner with Category Sales for vertical relationships and with agency/national sellers when appropriate
• Own commercial momentum from qualification to close; use overlay resources when Category Sales opens a door
• Operate as a direct hunter with independent outbound motion, remaining available as an overlay for category-driven opportunities

• 7+ years of enterprise hunter sales experience targeting data platforms, identity resolution, predictive analytics, clean rooms, or advanced SaaS solutions
• Proven track record of closing 7-figure enterprise deals ($1M+ ARR) with multi-year expansion, especially with Fortune 500 brands in Auto, Financial Services, and Travel/Hospitality
• Experience navigating complex matrixed organizations and running overlay/co-selling motions without clear single-buyer ownership
• Deep fluency in identity resolution, first-party data signals, privacy-forward architectures (e.g., data clean rooms, pseudonymized matching, AI/ML model training)
• Ability to translate technical data applications into high-level business value for non-technical executives
• Strong understanding of data privacy landscapes (CCPA, CPRA) and evolving signal loss dynamics
• Active, elite Rolodex of C-level and SVP contacts across target verticals outside traditional media agencies
• Expertise in mapping and influencing non-traditional buying committees (CDOs, Heads of Analytics, CFOs)
• Experience shifting narrative from CPM to enterprise outcomes like LTV, efficiency, and market share

• Collaborative and cross-functional communication
• Strategic thinking and executive storytelling
• Strong stakeholder and relationship management
• Identity resolution
• First-party data signals
• Privacy-forward architectures (data clean rooms, pseudonymized matching)