Overview In this role you drive strategic US Above-The-Line media investments, translating brand and media plans into market-ready buys. You collaborate with Strategy & Planning, analytics, and agency partners to optimize investments, ensure delivery against goals, and uncover value in media opportunities. You'll work across Linear TV, Streaming, and Social channels, balancing pace, guarantees, and performance to support Amex's ambitious brand and business goals. This role offers influence over media choices in a matrixed environment and a chance to contribute to a best-in-class, data-informed media strategy.
Compensation / Benefits Responsibilities- Manage strategic partner and platform media buys for Above-The-Line channels
- Ensure buys align with strategy, audience priorities, budget, flighting, and performance goals
- Track commitments, pacing, delivery guarantees, added value, makegoods, and optimization opportunities
- Evaluate new media opportunities and partner proposals for quality, efficiency, and audience fit
- Maintain understanding of media marketplace dynamics, currencies, pricing, and emerging formats
- Collaborate with Media Analytics, Strategy & Planning, and agencies to monitor performance and inform optimizations
Key requirements- Direct experience managing and negotiating large-scale media buys and investments
- Experience with live sports media buying or sponsorship-led investments
- Experience working with media agencies; hands-on buying experience preferred
- Knowledge of CPM, CPP/GRP/TRP, impressions, reach/frequency, and post-buy reporting
- Ability to track budgets and commitments with high accuracy
- Strong partner management, negotiation, and influence across complex plans
- Ability to distill marketplace and performance data into clear recommendations
- Collaborative mindset for cross-functional work in a matrixed environment
- Collaboration
- Influence and negotiation
- Strategic thinking
- Media buying fundamentals
- CPM, CPP/GRP/TRP
- Impressions, reach/frequency
