Overview In this Alliance Marketing Manager role, you drive integrated marketing campaigns and alliance programs to build pipeline and market eminence for Deloitte's Salesforce alliance. You collaborate with global teams to shape strategy, messaging, and campaigns that elevate Deloitte's capabilities and solutions. You'll deliver thought leadership, events, digital content, and multi-channel activations to differentiate Deloitte in a dynamic market. This role blends hands-on execution with strategic influence in a fast-paced, matrix environment, offering high-impact opportunities to scale go-to-market initiatives.
Responsibilities- Plan and deliver marketing programs with global counterparts to build pipeline and eminence for alliance initiatives
- Measure campaign effectiveness and adjust tactics; contribute to ROI reporting
- Develop strategic messaging and positioning to differentiate Deloitte and raise awareness of offerings
- Produce deliverables such as thought leadership, events, videos, speaking opportunities, social media, and digital advertising
- Collaborate with industries and practice areas to orchestrate alliances and scalable solutions for clients
Key requirements- 8+ years of enterprise B2B marketing in professional services
- 3+ years of management experience leading direct reports
- Experience in demand generation programs and digital marketing strategies
- Proven success in multichannel marketing programs with a collaborative mindset
- Experience in digital advertising, branding, social media, and event activation support
- Strong written messaging and B2B collateral development; presenting concepts to stakeholders
- Ability to influence and work in a matrix organization with client-service focus
- High proficiency with MS Excel, Word, PowerPoint and AI tools
- Willingness to travel up to 30%
- collaborative
- proactive problem-solving
- critical thinking
- demand generation
- digital marketing strategies
- multichannel marketing
