Q
Not Specified Permanent

Seattle, Washington · USA job

VP, Field Marketing, North America

Quantexa

Seattle, Washington

Job description

Overview

In this senior leadership role, you will own North America field marketing strategy and execution, aligning regional programs with global GTM and product priorities. You will lead a multi-industry field marketing team, optimize budget and programs, and drive pipeline for a rapidly growing region. You'll own the regional partner marketing strategy and ensure enablement for sales and partners, feeding field insights back into messaging and planning. This is a high-visibility role that shapes the region's marketing impact and collaborates across marketing, sales, and product teams.

Compensation / Benefits
  • Annual leave + holidays + birthday off
  • 100% 401k match up to 5%
  • Comprehensive benefits including mental health and fitness reimbursements
  • Tax-advantageous benefits such as commuter and dependent care
  • Work from Anywhere policy
  • Continuous Training and Development
Responsibilities
  • Own NA field marketing strategy and annual/quarterly plan aligned to global GTM and product roadmap
  • Collaborate with Corporate & Product Marketing and regional Sales leadership to reflect product priorities and regional dynamics in campaigns
  • Own regional budget optimization to maximize pipeline ROI
  • Lead and develop a multi-industry field marketing team with clear goals and high execution standards
  • Establish playbooks and best practices to ensure repeatable, scalable field marketing execution
  • Lead NA partner marketing strategy in collaboration with global partner and alliances teams
  • Develop joint go-to-market plans and co-marketing programs with strategic partners
  • Oversee in-region enablement content, messaging, and training for sales and partners
  • Build and monitor a healthy, predictable pipeline; track performance at regional and account levels
  • Gather regional intelligence and feedback to refine messaging and broader GTM planning
  • Act as voice of the NA market to internal teams, ensuring campaigns stay sharp and relevant
  • Grow a best-in-class field marketing function during a period of rapid growth
Key requirements
  • 12+ years of B2B technology marketing growth experience with field marketing leadership
  • Proven ability to build regional field marketing strategy that drives measurable pipeline
  • Experience managing and coaching marketing teams across multiple industries
  • Experience leading partner marketing with joint GTM plans and co-marketing programs
  • Strong analytical mindset with pipeline and program performance tracking
  • Ability to manage and optimize a regional marketing budget for pipeline ROI
  • Excellent executive presence and stakeholder management across sales, product marketing, partners, and leadership
  • Experience building in-region sales and partner enablement programs with messaging, content, and training
  • High bar for execution quality and scalable, repeatable marketing processes
  • Bachelor's degree; MBA a plus
  • executive presence
  • stakeholder management
  • team leadership
  • regional field marketing
  • budget management and ROI optimization
  • pipeline generation and tracking

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