Overview In this role you will shape NovoCare as the enduring consumer relationship across Novo Nordisk's portfolio. You'll lead brand, membership, lifecycle engagement, and digital experience to deliver a differentiated consumer journey. You will build and coach a cross-functional team, define the operating model, and own the metrics that reflect engagement, retention, and value. This is a high-impact, strategic leadership position focused on people, data, and trust in healthcare. You will drive a customer-centric, data-informed transformation at scale.
Compensation / Benefits- medical, dental and vision coverage
- life insurance
- disability insurance
- 401(k) savings plan
- tuition reimbursement
- flexible vacation policy
Responsibilities- Define NovoCare's brand and proposition across launches
- Lead and develop a high-performing team spanning product, CRM, and loyalty
- Own the unit scorecard (enrollment, active members, engagement, retention, cost to serve) and lead results
- Integrate brand, app/web, CRM, membership, and social into one unified experience
- Coordinate with brand teams to consolidate consumer programs under NovoCare
- Own digital experience outcomes, priorities, and budget for app and web
- Ensure programs comply with legal, regulatory, and privacy requirements
- Benchmark and sharpen NovoCare's differentiation against competitors and new entrants
- Develop individual development plans and coach reporting personnel to achieve priorities
- Travel 20-30% for base location in Plainsboro, NJ
- Manage policies, procedures, and Novo Nordisk Way across the team
Key requirements- 10+ years of experience in brand, loyalty, CRM, platform or consumer marketing
- 8+ years of leading teams with measurable impact
- Track record designing loyalty or membership programs and consumer platform propositions
- Experience evaluating and managing external partnerships
- Background in life sciences, healthcare, consumer, retail, hospitality, technology, or financial services
- Strong command of loyalty mechanics, CRM, and consumer engagement
- Familiarity with compliance and privacy considerations in regulated industries
- Excellent communication and stakeholder management skills; ability to influence senior leaders
- People-management experience with a track record of coaching others
- Bachelor's degree; master's degree preferred
- leadership
- stakeholder management
- communication
- loyalty mechanics
- CRM
- consumer engagement
