Overview In this role you will drive engagement and retention marketing for SoFi Checking & Savings to grow deposits and direct deposits among existing members. You'll own the promotions and offers that align with KPIs and collaborate with product, engineering, and lifecycle teams to push product-led experiments. You'll design sophisticated segmentation and testing programs to uncover incremental value and reduce churn, while building a clear measurement plan and presenting actionable recommendations. This hands-on role places you at the center of the deposits business, shaping how members interact with everyday banking.
Responsibilities- Drive day-to-day engagement and retention marketing for Checking & Savings with deposits-focused KPIs.
- Grow and retain balances and direct deposit relationships by identifying high-leverage segments and planning opportunities.
- Own promotions, sweepstakes, and offers from construction to launch and post-campaign analysis, coordinating with technical teams.
- Develop advanced segmentation and testing programs to unlock incremental value across the member base.
- Partner with Lifecycle Marketing to design and optimize omnichannel engagement campaigns.
- Collaborate with product and engineering on product-led experiments to promote direct deposit and balance growth.
- Reduce churn and reactivate dormant members through targeted offers and disciplined testing.
- Build the measurement plan and readouts, defining success upfront and translating results into next-step recommendations.
Key requirements- 4+ years in product marketing, growth marketing, lifecycle marketing, or related area, preferably fintech/banking.
- Strong quantitative skills; comfortable with spreadsheets and BI tools; can size opportunities and read test results.
- Strategic thinking to connect execution to business outcomes and prioritize impactful work.
- Proven cross-functional collaboration with product and engineering teams.
- Experience designing and running campaigns and product tests; distill insights for action.
- Project management skills to handle multiple campaigns and deadlines without losing details.
- Excellent written and verbal communication; able to brief creative teams and present findings.
- Initiative and bias for action; hands-on attitude.
- collaboration
- analytical mindset
- communication
- SQL
- Tableau (BI tools)
- segmentation
