Overview As Director of Marketing and Business Development, you drive revenue by monetizing mall assets and steering the shopping center's strategic marketing. You'll shape and sell asset opportunities to consumers, advertisers, and the local business community while aligning with the center's growth objectives. You work closely with retailers to elevate programming, manage budgets, and optimize media spend. This role blends strategic marketing with hands-on leadership to grow center performance and brand presence.
Responsibilities- Identify and create revenue opportunities by strategically positioning mall and media assets
- Develop retailer intensification strategies and promote platform program opportunities to retailers
- Execute SBV programs and initiatives at the field level
- Create annual marketing budgets and forecast ROI to support platform programming and brand messaging
- Develop and implement an annual marketing plan aligned with corporate objectives and center metrics
- Coordinate visual merchandising, signage, and advertising programs for the center
- Maintain media relations and handle media inquiries with timely responses
- Drive growth of social media channels and data collection (SMS/Email) for the unit
- Participate in Manager on Duty rotation and other mall management responsibilities
Key requirements- BA or BS degree with emphasis in sales, marketing, or business
- 4-6 years experience in sales, sponsorship, strategic marketing, event management, and budgeting
- Knowledge of retail management, marketing and advertising and working knowledge of the media industry
- Excellent interpersonal, communication, selling, and negotiation skills
- Strong computer skills and ability to communicate verbally, visually, and in writing
- Flexibility to work varied schedules including weekends and evenings
- Strong team building and coaching skills
- Ability to handle multiple projects simultaneously
- Some overnight travel required
- Ability to think strategically
- interpersonal skills
- communication
- negotiation
- budgeting
- ROI analysis
- market planning
