Overview In this role you will design, execute, and optimize lifecycle marketing strategies to boost engagement, retention, and lifetime value across the customer journey. You will work closely with cross-functional teams to deliver personalized, timely communications at scale. The role combines data-driven insights with creative execution to deepen loyalty and revenue. This position offers strategic impact, leadership development, and the chance to shape customer experiences at Groundworks.
Compensation / Benefits- Competitive Pay
- Employee Company Ownership Opportunities
- Industry Leading Training Programs
- Leadership Development and Career Growth Tracks
- Comprehensive and Affordable Benefits Package
- Top Workplace with Award Winning Culture
Responsibilities- Own the customer journey lifecycle across acquisition, onboarding, engagement, retention, and reactivation
- Build targeted lifecycle campaigns using behavioral, transactional, and demographic data
- Create and manage multi-channel campaigns (email, SMS, in-app, push, paid retargeting) with a focus on automation
- Analyze performance metrics to identify growth opportunities (e.g., churn, CLV, engagement, repeat purchases)
- Conduct A/B and multivariate testing to optimize messaging, timing, and channel mix
- Collaborate with operations, sales, analytics, creative, and brand to ensure a seamless customer experience
- Develop and manage marketing automation platforms (Cordial, Braze, HubSpot, Salesforce Marketing Cloud, Klaviyo)
- Lead customer journey research to improve satisfaction and loyalty
- Design and optimize retention and loyalty programs to reduce churn
Key requirements- 10+ years in lifecycle, CRM, retention, or growth marketing
- Proven track record of improving retention, engagement, and lifetime value
- Strong analytical skills with data visualization tools (Looker, Tableau, Google Analytics)
- Hands-on experience with marketing automation/CRM tools at scale (Braze, Iterable, Salesforce, HubSpot)
- Excellent communication and customer-centric mindset
- Ability to manage multiple projects in a fast-paced environment
- Strategic and hands-on with a focus on performance analysis and KPI achievement
- Customer-centric mindset
- Strong communication
- Cross-functional collaboration
- Looker
- Tableau
- Google Analytics
