Overview In this role you shape how Dun & Bradstreet's solutions are understood and valued. You'll partner across Marketing, Product, and Sales to embed customer-centric thinking in messaging and programs. You translate complex product capabilities into compelling narratives and measure messaging impact to raise quality. This is a cross-functional, insight-driven role that helps launches and initiatives land with clarity and impact. Join a team that values creativity, collaboration, and bold ideas to shape the market.
Compensation / Benefits- Generous paid time off
- Up to 16 weeks paid parental leave
- Paid sick time
- Education assistance and training resources
- Volunteer days & donation matching
- 401k with company matching
Responsibilities- Act as a deep subject matter and buyer expert for assigned solutions, industries, or use cases.
- Develop and refine positioning frameworks, value propositions, and core narratives that articulate differentiated value.
- Lead market, customer, and persona research (qualitative and quantitative) and translate insights into messaging implications.
- Serve as a strategic thought partner to Product, Portfolio Marketing, GTM, Product Excellence and Demand Generation.
- Translate complex product capabilities into clear, audience-relevant narratives and ensure consistency of voice across the buyer journey.
- Partner with Sales Enablement to help customer-facing teams understand buyer context and value articulation (excluding pricing).
- Support launches and major initiatives by shaping the story while execution remains with GTM and demand teams.
- Identify gaps or opportunities in communications and proactively propose improvements.
- Measure messaging effectiveness and iterate based on insights to raise quality.
- Present messaging, insights, and recommendations to stakeholders at multiple levels.
- Perform writing, editing, and special project work as needed.
Key requirements- 8+ years of experience in product, portfolio, or strategic marketing within B2B environments.
- Experience with CRM, marketing automation, customer data, analytics, and enablement platforms.
- Strong writing, editing, and storytelling skills across multiple content formats, including SEO-focused content.
- Data-driven with proven ability to use insights to inform decisions and simplify complexity.
- Experience with Adobe Experience Manager is a strong plus.
- Solid grounding in market research, positioning, segmentation, messaging, and storytelling.
- Experience in matrixed, cross-functional organizations and influencing without formal authority.
- Confident communicator with clear point of view and proactive, self-directed work style.
- Hands-on exposure to sales workflows and marketing execution; AI-enabled tools in daily marketing workflows.
- Strong writing and storytelling
- Confident communication
- Constructive challenger-asks why and identifies gaps
- CRM, marketing automation, customer data analytics
- AI-enabled marketing tools
- Adobe Experience Manager
