Overview As Commercial Marketing Manager, you will shape the go-to-market for Lutron's commercial shading portfolio and future growth categories. You'll craft integrated marketing strategies to raise awareness, influence specifications, and accelerate adoption across North America's commercial buildings. The role emphasizes deep engagement with architects and designers and collaboration with cross-functional teams to bring established and emerging innovations to market. This strategic, growth-focused position offers visibility and impact within a complex ecosystem.
Compensation / Benefits- competitive compensation
- growth and education opportunities
- dynamic, people-centric culture
Responsibilities- Lead marketing strategy and growth initiatives for the commercial shading portfolio and future categories
- Deliver integrated marketing campaigns across digital, PR, events, partnerships, content and sales enablement
- Champion the architecture and design community to drive awareness, engagement and brand preference
- Partner with internal and external teams to launch new products and accelerate market adoption
- Develop positioning, messaging, and thought leadership to differentiate in current and new categories
- Apply customer and market insights to identify opportunities and optimize marketing performance
- Collaborate cross-functionally to align strategies and execute
- Measure and optimize business impact through commercial metrics and KPIs
Key requirements- Bachelor's degree in Marketing, Business, Communications, or related field
- 10+ years of experience in B2B marketing, product marketing, market development, or related disciplines
- Experience developing and executing integrated marketing campaigns for complex B2B products or solutions
- Strong understanding of specification-driven commercial markets and complex buying ecosystems
- Experience engaging and influencing architects, designers, and other specification audiences
- Demonstrated ability to develop customer segmentation, positioning, messaging, and value proposition strategies
- Experience leveraging customer, market, and competitive insights to inform marketing strategy and business decisions
- Demonstrated ability to influence across organizations and lead through collaboration
- Strong strategic thinking, analytical, communication, and storytelling capabilities
- Proven ability to manage multiple priorities while balancing strategic thinking with execution
- You are authorized to work in the U.S. and will not require Lutron to sponsor you for any work visa, such as an H-1B, either immediately or at any time in the future. Lutron does not offer work visa sponsorship for this position.
- strategic thinking
- analytical thinking
- communication and storytelling
- Integrated marketing campaigns
- Market insights and customer segmentation
- Positioning and messaging
