Overview In this contract role, you'll support BlackRock's global social media program with a focus on analytics, reporting, and insights, while also managing publishing operations and governance. You'll translate data into actionable recommendations for marketing and corporate stakeholders, and help maintain compliant, efficient social media processes. You'll work across functions in a regulated environment to optimize content, campaigns, and workflows at scale. This is a hands-on opportunity to shape social strategy and operational excellence within a renowned financial services brand.
Responsibilities- Own global organic social performance reporting across channels, with analysis by campaign, channel, audience, and content
- Translate metrics into insights and recommendations for stakeholders
- Develop reporting frameworks, dashboards, benchmarks, and summaries to evaluate content and campaigns
- Identify audience behaviors, engagement drivers, and platform trends to inform strategy
- Monitor competitor activity and surface opportunities and risks
- Support optimization of future social activity through cross-team collaboration
- Manage publishing workflows, approvals, scheduling, documentation, and stakeholder coordination
- Oversee backend social media operations (platform access, onboarding/offboarding, vendor coordination, recordkeeping, governance)
- Coordinate with Legal, Compliance, and Corporate Affairs to ensure policy-compliant activity
- Maintain social media standards, procedures, and governance documentation
- Provide guidance on processes, platform usage, publishing requirements, and governance expectations
- Support improvements to workflows, reporting, and operational controls
Key requirements- Strong understanding of major social media platforms, digital marketing, and content performance
- Analytical mindset with ability to interpret data and derive actionable insights
- Experience with social media management or analytics tools (e.g., Sprinklr, Brandwatch, Meltwater)
- Hands-on experience with AI/automation tools to streamline workflows and improve reporting
- Excellent written and verbal communication for cross-functional presentations
- Outstanding organizational skills and ability to manage multiple stakeholders and deadlines
- Comfort in a regulated, process-driven environment with governance and documentation
- Bachelor's degree
- 2-4 years in social media analytics, digital marketing, or related field
- Experience with publishing workflows or platform administration is a plus
- Agency collaboration experience is a plus
- Experience in financial services, asset management, fintech, or regulated industries is preferred
- Analytical mindset
- Attention to detail
- Strong communication
- Sprinklr
- Brandwatch
- Meltwater
