Overview In this role you will drive strategy and hands-on execution for paid media, organic growth, web experience, and content to generate qualified demand. You'll partner cross-functionally to improve the digital journey and scale modern search strategies while ensuring compliance in a regulated environment. The position blends performance marketing with content and analytics to grow brand presence and revenue. This is a fast-paced, impact-focused opportunity in a growing mortgage tech team that values ownership and measurable results.
Compensation / Benefits- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
Responsibilities- Own paid media strategy and optimization across search, social, display and emerging channels to maximize ROAS and CPL.
- Oversee budget allocation, bidding, audience targeting, creative testing, and pacing with a test-and-learn approach.
- Lead A/B testing across creatives, landing pages, and audiences; ensure adherence to mortgage regulatory standards.
- Develop and execute modern search roadmap including SEO, AEO, and GEO; optimize for high-intent queries and AI-driven surfaces.
- Collaborate with content/product teams to improve technical SEO, site architecture, crawlability, and schema.
- Own end-to-end web conversion funnel from ad click to application start; drive landing page strategy and CRO.
- Coordinate with UX, engineering, and analytics for rapid site enhancements and friction point reduction.
- Oversee digital content strategy to support demand generation and client education; align editorial calendars with paid/media priorities.
- Establish KPIs, build dashboards, and report performance with actionable insights to leadership.
- Maintain tagging, attribution, and CRM integrations; continuously optimize martech stack for measurement and scalability.
- Partner with Product, Sales, Compliance, Engineering, Design, and Analytics to align marketing with business goals.
- Manage brand reputation across digital platforms and monitor reviews to inform marketing messaging.
Key requirements- 6+ years in digital marketing with deep expertise in paid media, SEO, and CRO.
- Proven track record managing performance budgets and driving revenue growth.
- Strong understanding of AEO, GEO, and AI-driven search ecosystems.
- Experience leading landing page strategy and CRO testing frameworks.
- Proficiency with Google Ads, GA4, Tag Manager, CRM integrations, and modern analytics tools.
- Strong analytical ability to translate data into strategy and actions.
- Experience in regulated industries such as mortgage, fintech, or financial services.
- Ownership mindset with bias toward action and continuous improvement.
- Ability to thrive in fast-paced environments demanding speed, precision, and accountability.
- ownership mindset
- bias toward action
- cross-functional collaboration
- Google Ads
- GA4
- Tag Manager
