Overview In this role you will serve as the operational backbone for marketing campaigns and lead management, coordinating across regions to improve pipeline throughput and campaign quality. You'll own end-to-end campaign execution, templates, QA, and data hygiene in marketing platforms and SFDC. You'll monitor MQL/MQA routing and ensure smooth handoffs to Sales, while collaborating with Marketing, SDR, and RevOps to scale processes. This is a chance to build scalable marketing operations that bridge Marketing and Sales and drive measurable impact in a fast-growing SaaS environment.
Compensation / Benefits- competitive cash compensation
- equity
- benefits
Responsibilities- Own and optimize end-to-end campaign execution across platforms (Marketo, Customer.io) and SFDC, including templates and QA processes
- Manage SFDC Campaign object, naming conventions, and data hygiene for scalable operations
- Oversee email deliverability, sender reputation, privacy compliance, and regional database growth (EMEA)
- Define and adjust MQL/MQA routing rules and drive accurate lead handoffs to Sales
- Monitor MQL/MQA volumes, conversion rates, and system health to proactively resolve issues
- Collaborate cross-functionally with SDRs, Demand Gen, and RevOps to standardize and scale processes
- Build and mature operational processes from scrappy to scalable
- Work with agency partners and regional teams to optimize pipeline throughput and campaign quality
Key requirements- 3+ years in marketing operations at a high-growth SaaS company
- Hands-on experience with Marketo, Customer.io, and Salesforce (SFDC)
- Deep knowledge of lead lifecycle, routing, attribution, and funnel conversion
- Ability to work cross-functionally across regional teams and with SDRs
- Familiarity with email deliverability and data privacy regulations
- Analytical mindset with ability to diagnose issues and propose improvements
- Track record of building scalable operational processes
- Experience in a high-growth, multi-timezone setting
- cross-functional collaboration
- analytical mindset
- problem solving
- Marketo
- Customer.io
- Salesforce (SFDC)
