C
Not Specified Permanent

Austin, Texas · USA job

Senior Account Based Marketing Manager

Culture Amp

Austin, Texas

Job description

Overview

In this role you will design and scale Culture Amp's global ABM programs to accelerate pipeline and revenue. You will lead multi-tier ABM, align with sales and regional leads, and own data-driven orchestration via 6sense. You'll shape personalized experiences across channels and drive high-value logo acquisition and expansion. This is a senior, cross-functional leadership role focused on growth and cross-border impact.

Compensation / Benefits
  • Equity through Employee Share Option Program
  • Learning programs and coaching
  • Quarterly refresh days and extended year-end break
  • Wellbeing monthly allowance
  • Parental leave from day one
  • MacBook and home workspace budget
Responsibilities
  • Define and lead the global upper Commercial & Enterprise ABM program
  • Architect multi-tier ABM strategies: 1:Few, 1:Many, and industry-specific campaigns
  • Global ownership of the 6sense platform: data segmentation, intent architecture, automation playbooks
  • Partner with Sales and Regional Marketing to align ABM with local goals
  • Establish measurement frameworks and campaign metrics with marketing analytics
  • Oversee content creation and messaging for target accounts across channels
  • Conduct market and account research to inform ABM playbooks
Key requirements
  • 6+ years of marketing experience with emphasis on demand gen, enterprise campaigns, or vertical marketing
  • 3+ years of dedicated ABM experience in a B2B SaaS environment
  • Sophisticated global mindset with cross-cultural stakeholder management
  • Analytical ability to translate data from Looker and Salesforce into actionable insights
  • Strong communication and storytelling skills for executive-level audiences
  • Experience collaborating with cross-functional teams in a matrixed environment
  • Results-driven with focus on revenue, deal velocity, and pipeline quality
  • Proactive, strategic, adaptable to shifting market dynamics
  • strong communication
  • storytelling
  • collaboration
  • 6sense
  • Salesforce
  • Looker

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