Overview In this role you will drive Whirlpool's global corporate social media strategy and create compelling content seen by millions. You will collaborate with cross-functional teams across product design, manufacturing, and leadership to align with business goals and strengthen brand image. The position offers onsite work and a relocation package for eligible candidates, with a focus on evolving our social presence and listening practices. You'll lead the Social Media Center of Excellence, shaping how content travels across regions to fit local channels. This is a high-impact role for shaping how Whirlpool communicates online and engages with global audiences.
Compensation / Benefits- Generous benefits package
- Whirlpool employee discount
- fitness & educational reimbursement programs
- kitchens and facilities
- on-site amenities
Responsibilities- Develop, implement and manage the corporate social media strategy across all owned channels and platforms
- Create high-quality visual content for social media and owned channels
- Develop and implement KPI measurement and reporting standards
- Manage online communities
- Establish and evolve social listening practices
- Stay current with social media trends, best practices, and technologies
- Provide counsel to the business on trends, content, and the social climate
- Lead the Social Media Center of Excellence and coordinate with global peers to adapt content for regional channels
Key requirements- 5+ years of experience managing enterprise-level social media accounts or equivalent
- Bachelor's degree or higher in Marketing, Public Relations, or a related field
- Experience leading social media strategy across cross-functional teams or global regions
- Excellent analytical and time-management skills
- Strong project management and ability to supervise multiple projects
- Excellent leadership and relationship-building skills
- Content creation in graphic design, video editing, and multimedia writing
- Experience with Sprinklr and other social analytics tools
- Working knowledge of Adobe Creative Cloud
