Overview In this role you guide earned-media strategies for major healthcare accounts, translating client objectives into newsworthy programs. You will shape narratives, counsel teams, and secure high-impact media while building trusted relationships with key outlets. You'll help grow client reputations through strategic storytelling and executive visibility, contributing to cross-functional, integrated campaigns. This position offers the opportunity to lead, mentor, and elevate healthcare communications at scale with an emphasis on measurable impact.
Compensation / Benefits- competitive benefits package
- autonomy to explore new paths
- collaborative, cross-disciplinary teams
Responsibilities- Lead earned-media strategy for healthcare accounts and translate objectives into newsworthy programs
- Provide strategic earned media counsel on narrative, timing, spokesperson strategy, and channel selection
- Develop story platforms, angles, messaging, and pitch strategies grounded in audience insight
- Build and maintain relationships with health, business, consumer, and trade media
- Oversee proactive and reactive media engagement, including thought leadership and issues management
- Prepare executives and subject-matter experts for interviews via messaging, materials, and media training
- Identify organic growth and new business opportunities through media strategy and storytelling in pitches
Key requirements- 8-10 years in public relations/media relations with healthcare experience
- 5+ years of supervisory experience
- Proven record of securing high-impact earned media across corporate, brand, disease-awareness, or issues-oriented comms
- Deep understanding of regulated healthcare and its media implications
- Strong relationships with journalists/editors across healthcare, business, consumer, and trade media
- Excellent news judgment and ability to simplify complex scientific information without losing credibility
- Experience counseling senior executives for media interviews and high-visibility moments
- Digital fluency and understanding of earned media in context of social, influencer, paid, and owned channels
- Excellent written and verbal communication skills
- Strong project management, counseling, programming, people management and business development skills
- strong editorial judgment
- entrepreneurial mindset
- relationship-building
- media relations strategy
- storytelling and messaging
- spokesperson coaching
