Overview As a Marketing Advisory Senior Associate, you help clients design customer-centric marketing strategies and campaigns that boost engagement and revenue. You work within PwC's Commercial & Service Excellence practice, partnering with clients to transform marketing efforts and experience. You analyze data to inform insights, develop value propositions, and guide digital marketing initiatives. You collaborate with cross-functional teams, continuously growing your skills and personal brand while tackling complex problems.
Compensation / Benefits- medical
- dental
- vision
- 401k
- holiday pay
- vacation
Responsibilities- Analyze client needs to craft customer-centric marketing strategies
- Design targeted campaigns to boost engagement and revenue
- Collaborate with clients to optimize marketing efforts and customer experience
- Interpret data to derive insights and recommendations
- Develop and manage customer value propositions
- Implement digital marketing initiatives to improve brand visibility and loyalty
- Perform campaign performance analysis to identify opportunities
- Leverage AI-human collaboration to innovate marketing solutions
- Support business transformation through strategic marketing consulting and operations
- Build and maintain meaningful client connections to anticipate needs
Key requirements- Bachelor's degree or higher
- At least 3 years of experience
- Analytical thinking
- Client relationship management
- Adaptability and change-mindedness
- Adobe Campaign
- Adobe Marketo Engage
- Marketing automation workflows
