Overview In this role, you will own Mercury Marine's retail marketing and merchandising experience across national and regional partners. You will translate marketing strategy into consistent, scalable execution across in-store and digital touchpoints, collaborating with Sales, Creative, Brand, and retailers. You'll develop and govern visual identity standards, planograms, and promotional materials, driving ROI and cross-functional alignment. This role offers hands-on execution within a fast-paced team, with impact on brand consistency and retailer engagement. You'll join a purpose-driven company that values growth and cross-brand opportunities.
Compensation / Benefits- medical
- dental
- vision
- paid vacation
- 401k (up to 4% match)
- Health Savings Account (company contribution)
Responsibilities- DRI for retail visual identity and merchandising across retailer touchpoints
- Develop and govern Mercury Marine's retail visual identity, standards, planograms, signage systems
- Design, produce, rollout, and lifecycle manage POP, signage, graphics, and fixtures for scalability and efficiency
- Own and optimize the retail planogram software platform (IWD Mockshop), including governance and deployment
- Lead training and communication to drive adoption of retail standards and tools
- Ensure brand/product content and merchandising standards are represented across retailer websites and digital touchpoints
- Collaborate with stakeholders to align national marketing initiatives with retailer strategies and in-store execution
- Assist in executing national marketing programs to drive traffic and lead generation at retail
- Vendor & Budget Management: oversee external vendors, manage budgets and schedules for retail programs
- Define, track, and report KPIs/ROI for retail programs and use insights to improve impact
Key requirements- 3-5 years of experience in retail marketing, visual merchandising, or related field
- Strong visual, creative, and merchandising skills
- Proven ability to manage vendors, budgets, and complex projects
- Strong communication skills and experience influencing stakeholders
- Willingness to travel periodically to support retailers (10%)
- Bachelor's degree in Marketing, Visual Merchandising, Display & Presentation, or related field
- Cross-functional collaboration
- Stakeholder influence
- Strong communication
- Planograms
- IWD Mockshop (planogram software)
- Visual merchandising standards and signage systems
