Overview In this role, you will architect and execute education programs that drive product growth and adoption for TikTok's NA market. You'll collaborate with Product, PMC, and Industry Education to deliver strategic learning experiences across Brand, mid-funnel, performance, and creative levers, aligned with business objectives. You will lead education roadmaps, measurement, and lead nurturing initiatives through TikTok Academy, shaping how advertisers and partners understand and use our products. This position offers impact at scale, with cross-functional partnership and a focus on measurable outcomes.
Responsibilities- Develop strategic education roadmaps and content across product levers to drive growth and adoption
- Plan leveraging NA needs against the global TikTok Academy roadmap
- Shape industry education briefs with Product and PMC to support new client acquisition and product adoption
- Own measurement and reporting for NA Industry Education using global dashboards
- Oversee end-to-end lead nurturing models for NA through TikTok Academy
- Collaborate with Global Industry Education to design learning experiences and engagement tactics
- Assess and iterate learner UX across learning paths and touchpoints
- Lead the Quarterly Launch Window (QLW) program and GTM for NA with global and regional partners
- Lead the US case study program including identifying stories and creating case studies
Key requirements- 5+ years of experience in product education strategy, content development, product marketing or client education
- Proven ability to develop and execute educational roadmaps or learning programs with measurable outcomes
- Experience building lead nurturing models or customer engagement campaigns
- Strong analytical skills to measure impact and iterate from data
- Strong cross-functional partnership experience with product/marketing teams
- Excellent written and verbal communication translating complex concepts into clear educational content
- cross-functional collaboration
- effective communication
- project management
- learning program design
- performance advertising knowledge
- data-driven measurement and dashboards
