Overview As Senior Head of Marketing at Tulip, you will shape the company's AI-native narrative for frontline operators and executives. You'll define and own the marketing strategy, aligning with growth targets and market leadership in AI-enabled operations. You'll lead a global, high-performing team and partner with Product, Commercial, and CEO-level stakeholders to scale demand and strengthen brand. This is a chance to build a category-defining market narrative and impact a global manufacturing ecosystem.
Compensation / Benefits- Company equity
- Health, Dental, Vision
- Short-term Disability
- Long-term Disability
- Life Insurance
- AD&D? (explicitly listed as AD&D)
Responsibilities- Own Tulip's end-to-end marketing strategy and position as AI-native frontline-operations leader
- Articulate and champion Tulip's narrative to analysts, press, and industry voices
- Partner with the CEO and board on growth strategy, positioning, and market opportunities
- Build and lead a diverse, high-performing marketing organization and optimize operating pace
- Shape how Tulip is discovered and chosen amid AI-mediated search and discovery
- Drive growth and brand through data-driven demand generation and integrated ABM with Sales and CS
- Treat partner ecosystem as a growth lever with clear goals and measurable impact
- Establish a world-class product marketing function including market intelligence, launches, and positioning
- Collaborate with Product, Web, Design, and Engineering to ensure cohesive market impact
- Represent the company externally via analyst relations, press, and events (nice-to-have)
Key requirements- 12-15+ years of marketing experience with executive leadership and global scope
- Enterprise B2B SaaS experience in technical/industrial/hard-tech domains
- Track record of scaling marketing through high-growth stages and building teams, systems, and pipeline
- Ownership across storytelling, brand, demand generation, product marketing, communications, PR, and events
- Experience building a category or market-first positioning with credibility in technical products
- Strong conviction about AI's impact on marketing and experience making a marketing org AI-native
- Fluency with data and ability to partner with CEO, sales leadership, and board
- collaboration across cross-functional teams
- strategic thinking and storytelling
- executive presence and stakeholder management
- AI-native marketing
- category leadership and market positioning
- demand generation and ABM
