Overview In this role you drive long-term growth by leading category portfolio strategy, innovation planning, and lifecycle decisions. You'll own portfolio optimization and guide cross-functional decisions to balance opportunity with execution capability. You'll work with Sales, Marketing, R&D, Operations, Supply Chain, and Finance to shape profitable growth. You will translate consumer and market insights into actionable recommendations and dashboards that inform strategy and performance. This is a high-impact role at a family-owned food company that values empowerment and collaboration.
Responsibilities- Own ongoing evaluation and optimization of the product portfolio using consumer, marketplace, operational, and financial insights
- Develop and maintain a multi-year innovation roadmap aligned with growth priorities
- Lead portfolio planning and innovation prioritization across branded and private label
- Identify whitespace opportunities through trends, competition, and business performance
- Develop actionable insights and recommendations for category growth, assortment, pricing, and promotions
- Monitor category, customer, and competitive performance and communicate trends to stakeholders
- Build business cases using POS, syndicated, and financial data
- Lead portfolio optimization with additions, rationalizations, and lifecycle decisions
- Partner with Sales to create customer-specific category recommendations
- Collaborate with Marketing, R&D, Finance, Operations to evaluate opportunities
- Develop reports, dashboards, and tools to improve visibility and decision making
- Lead innovation from concept to commercialization with strategic alignment
- Drive continuous improvement through measurement and analysis
Key requirements- 5+ years in Category Management, Business Analytics, Sales Strategy, or CPG
- Advanced analytics with POS data (Circana, Nielsen), syndicated data, and internal reporting
- Experience leading portfolio strategy and product lifecycle management
- Strong Excel and business intelligence/reporting skills
- Excellent communication, presentation, and project management
- Experience supporting cross-functional teams in a fast-paced environment
- excellent communication
- project management
- cross-functional collaboration
- POS data (Circana, Nielsen)
- syndicated data
- internal business reporting
