K
Not Specified Permanent

Richmond, Virginia · USA job

Associate Director, Events Marketing, Tax & Legal Buyer

KPMG

Richmond, Virginia

Job description

Overview

In this role you shape and lead event marketing for the Tax & Legal buyer, turning business goals into measurable event activity. You collaborate with national and local teams to plan a high-impact event calendar and optimize ROI. You'll identify timely opportunities, design compelling event experiences, and drive data-informed engagement and pipeline impact. This is a dynamic role in a culture that values integrity, growth, and client outcomes.

Compensation / Benefits
  • comprehensive benefits package
  • medical and dental plans
  • vision coverage
  • disability and life insurance
  • 401(k) plans
  • personal well-being benefits
Responsibilities
  • Define event strategy and calendar aligned to buyer campaigns
  • Oversee strategy and execution of event marketing with Events & Meetings teams
  • Identify market opportunities to keep the portfolio ahead of the curve
  • Develop event rationale, format, messaging, and ROI models
  • Collaborate with Events and Digital teams to integrate engagement signals
  • Own end-to-end event metrics and provide insights for investments
  • Manage stakeholder expectations and maximize brand exposure
Key requirements
  • Minimum ten years of experience in event marketing
  • Bachelor's degree in marketing, business, or related field
  • Expertise in strategic event marketing and B2B experience design
  • Strong negotiation and stakeholder management skills
  • Strong financial acumen with budget planning and ROI analysis
  • Proven ability to collaborate with senior strategy leaders and measure ROI
  • Ability to translate business objectives into an effective event portfolio
  • Willingness to travel
  • Authorized to work in the U.S. without sponsorship
  • stakeholder management
  • influence with senior leaders
  • data-driven decision making
  • budget planning and ROI analysis
  • data-driven marketing
  • integration of digital intent signals into events

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