Overview In this role you shape and lead event marketing for the Tax & Legal buyer, turning business goals into measurable event activity. You collaborate with national and local teams to plan a high-impact event calendar and optimize ROI. You'll identify timely opportunities, design compelling event experiences, and drive data-informed engagement and pipeline impact. This is a dynamic role in a culture that values integrity, growth, and client outcomes.
Compensation / Benefits- comprehensive benefits package
- medical and dental plans
- vision coverage
- disability and life insurance
- 401(k) plans
- personal well-being benefits
Responsibilities- Define event strategy and calendar aligned to buyer campaigns
- Oversee strategy and execution of event marketing with Events & Meetings teams
- Identify market opportunities to keep the portfolio ahead of the curve
- Develop event rationale, format, messaging, and ROI models
- Collaborate with Events and Digital teams to integrate engagement signals
- Own end-to-end event metrics and provide insights for investments
- Manage stakeholder expectations and maximize brand exposure
Key requirements- Minimum ten years of experience in event marketing
- Bachelor's degree in marketing, business, or related field
- Expertise in strategic event marketing and B2B experience design
- Strong negotiation and stakeholder management skills
- Strong financial acumen with budget planning and ROI analysis
- Proven ability to collaborate with senior strategy leaders and measure ROI
- Ability to translate business objectives into an effective event portfolio
- Willingness to travel
- Authorized to work in the U.S. without sponsorship
- stakeholder management
- influence with senior leaders
- data-driven decision making
- budget planning and ROI analysis
- data-driven marketing
- integration of digital intent signals into events