T
Not Specified Permanent

Tuscaloosa, Alabama · USA job

Digital Sales Manager

Townsquare Media Group

Tuscaloosa, Alabama

Job description

Overview

In this role you drive total market revenue with a digital-first mindset, leading Townsquare Ignite and Amped initiatives while maintaining solid broadcast fundamentals. You guide sellers, mentor Account Executives, and manage complex, integrated campaigns to grow digital and overall revenue. You collaborate with cross-functional teams to deliver measurable marketing solutions for clients and communities. This leadership position offers strategic impact, hands-on coaching, and opportunities to shape local market growth.

Compensation / Benefits
  • Competitive base plus performance-based bonus
  • 3 weeks PTO + 9 paid holidays
  • Medical, Dental, and Vision insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Company-provided laptop
Responsibilities
  • Own and drive digital revenue growth for the market, focusing on Townsquare Ignite and Amped solutions
  • Develop and execute a digital-forward sales strategy integrating broadcast and digital into programs
  • Set and track revenue goals, pipeline activity, and KPIs for the team
  • Lead by example selling complex digital and integrated campaigns and assist AEs with high-impact opportunities
  • Drive new business development and retain key accounts
  • Serve as digital subject matter expert for the market
  • Oversee adoption of full-funnel digital solutions (Programmatic, Search, Social, Video, OTT/CTV, Owned & Operated)
  • Analyze campaign performance and provide insights to guide optimizations and renewals
  • Coach and train AEs on consultative selling and solution-based presentations
  • Maintain strong in-field presence and participate in client meetings
  • Set and enforce activity, pipeline, and performance standards
  • Represent Townsquare as a trusted marketing partner to clients, agencies, and community stakeholders
  • Monitor market trends to identify growth opportunities
  • Be a key member of the local leadership team
Key requirements
  • 3+ years of sales management experience in digital and/or broadcast media
  • Extensive experience selling digital marketing solutions including Programmatic, Search, Social, Video, and OTT/CTV
  • Proven track record of driving digital revenue growth and exceeding sales targets
  • Strong understanding of full-funnel digital marketing strategies and performance metrics
  • Experience setting, tracking, and enforcing sales KPIs and revenue goals
  • Demonstrated success in consultative selling and complex deal execution
  • Excellent communication, presentation, and proposal development skills
  • Radio or broadcast experience is a plus, but not required
  • Website and owned-and-operated digital sales experience a plus
  • Valid Driver's License and insurance
  • communication
  • presentation
  • consultative selling
  • Programmatic
  • Search
  • Social

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