Sr. Media Planner

In this role you will plan, negotiate, and execute digital media campaigns for client accounts, coordinating with cross-functional teams to deliver timely media plans and analyses. You will drive digital strategy alongside traditional media, oversee day-to-day planning processes, and present POVs and performance reports to clients. The position emphasizes vendor relationships, budgeting, and actionable optimization to achieve campaign objectives at scale. This is a client-centric, collaborative role with growth opportunities in media leadership.

• Plan and optimize digital media campaigns across formats (display, online video, mobile, online gaming)
• Coordinate with offline media teams to align digital and traditional strategies
• Research, analyze, and report performance data; provide actionable recommendations
• Manage internal communications and budget allocation with paid search and SEO teams
• Oversee day-to-day media planning workflows and coordinate with assistants
• Train and mentor junior staff; support career development
• Present recommendations and POVs to clients and internal teams; deliver regular performance reporting
• Handle media billing approvals, invoicing, and insertion orders for managed buys
• Utilize research tools (competitive analysis, site traffic, demographics) for campaign planning

• 2-4 years in media planning or agency environment
• Experience negotiating with digital vendors
• Ability to evaluate and recommend digital campaign placements and strategies
• Strong presentation and writing skills
• Proficiency in MS Office (Outlook, Excel, Word, PowerPoint)
• Knowledge of ad servers (Atlas, DoubleClick, Sizmek) is a plus
• Experience with retail/restaurant/franchise operations is desirable
• Full-service agency experience preferred but not required

• presentation skills
• written communication
• vendor negotiation
• MS Office (Outlook, Excel, Word, PowerPoint)
• ad servers (Atlas, DoubleClick, Sizmek)
• digital marketing analytics tools (Comscore)