Overview In this role you will shape and lead the business-unit marketing strategy for Cooley's Litigation Practice, partnering with the Marketing & Client Development organization to translate commercial objectives into actionable plans. You will guide audience insights, personalize messaging, and drive practice-building initiatives across cross-functional teams. Your leadership will influence high-stakes pitches, budgets, and storytelling to support growth and client development. This is a strategic, client-facing role that blends marketing, analytics, and leadership to advance the firm's business objectives.
Compensation / Benefits- competitive compensation
- comprehensive benefits package
- 25 days PTO + 10 holidays
- paralental leave and fertility benefits
- firm-paid life insurance, LTD, and AD&D
- medical, dental, vision, HSAs/FSAs, pre-tax benefits
Responsibilities- Translate practice marketing plans into briefs for Campaign Strategy and engineer customer journeys to deliver BU outcomes
- Consult on buyer profiles and influencers to build segmentation logic for the practice
- Direct the strategy for practice-building initiatives and ensure materials reflect market trends
- Collaborate with leaders across MCD to align BU priorities with enterprise roadmaps and channel strategies
- Define personalization triggers and content requirements for practice-level messaging
- Oversee BU marketing budget and ROI assessment of sponsorships and spend
- Lead strategy and narrative development for complex pitches and proposals with Client Development and Pursuits & Proposals
- Interpret dashboard data with Insights & Optimization to recommend strategic marketing shifts
- Supervise and mentor direct reports; manage staffing, time logs, and compliance
- Participate in hiring, performance reviews, and employee lifecycle processes
- Perform other duties as assigned
Key requirements- 8+ years of experience in marketing or business development (4+ years in management, senior level preferred)
- Prior professional services and/or B2B marketing experience
- Bachelor's Degree
- Proficiency with Microsoft Office, iManage and other firm applications
- Ability to work extended hours, travel as required
- Entrepreneurial mindset
- Excellent attention to detail
- Quality and consistency mindset
- Microsoft Office suite
- iManage
- firm applications
