Overview In this role you will lead omnichannel marketing and data-driven engagement strategies for Alzheimer's disease, shaping cross-functional initiatives and optimizing customer experiences across consumers, primary care physicians, and partners. You will translate insights into scalable, personalized engagement across owned, paid, and earned channels, leveraging analytics, CRM, and digital platforms. The position blends strategic leadership with hands-on execution in a fast-paced, matrixed environment, with a hybrid Nutley, NJ footprint and a focus on impactful, measurable outcomes.
Compensation / Benefits- annual incentive plan
- long-term incentive plan
- benefits programs
- hybrid in Nutley, NJ (in-office Tue-Thu)
Responsibilities- Lead development, activation, and optimization of omnichannel strategies across channels (owned, paid, earned) targeting consumers and healthcare providers
- Design integrated media campaigns using digital, CRM, web, and field platforms to drive engagement along the customer journey
- Collaborate with Brand, Field, Insights & Analytics, IT, Legal/Regulatory, Medical, and external agencies to align with business objectives
- Translate analytics, segmentation, and behavioral insights into targeted engagement plans
- Establish test-and-learn methods to prove concepts across channels
- Own and optimize CRM and web solutions for scalable, customer-centric engagement at key influence moments
- Drive performance measurement, testing, and learning with a bias toward action and delivery
- Champion data-driven decision making grounded in customer needs and behaviors
- Manage agency partners and vendors to ensure strategic excellence and operational rigor
- Contribute to enterprise-wide omnichannel capability-building and share best practices across teams
- Operate effectively in a matrixed environment balancing priorities with strong accountability for outcomes
Key requirements- 8+ years in pharmaceutical or life sciences marketing with proven omnichannel strategy and data-driven solution design
- Expertise in omnichannel campaign development, media strategy, CRM platforms, and web-based engagement
- Strong understanding of customer journeys, segmentation, and personalized marketing based on data
- Experience partnering with analytics teams to translate insights into measurable impact
- Ability to thrive in fast-paced, collaborative, matrixed settings with internal and external partners
- Experience across consumer, primary care, and rare disease marketing; market access or diagnostics experience a plus
- Agency management experience and collaboration with analytics partners preferred
- Strategic mindset with execution excellence and results delivery
- Highly analytical, detail-oriented, and focused on continuous improvement
- Cross-functional influence
- Strategic thinking
- Collaborative mindset
- Omnichannel strategy
- CRM platforms
- Web-based engagement solutions
